Ethical Marketing for Lawyers

Webinar

Ethical Marketing for Lawyers

Start 09/25/2024 - 5:30 PM
End 09/25/2024 - 7:35 PM

COURSE DETAILS

NYCLA’s CLE Institute welcomes John Zaher and Brad Swezey  of Advocati Marketing as they discuss ways attorneys can effectively market themselves and their firms, all the while being mindful of the ethics rules.

 

Topics to be discussed include:

  • Overview of Rules 7.1-7.6
  • Ethical Marketing Techniques
    • Strategic Planning & Research
    • Earned Media & Article Writing
    • Traditional Advertising
    • Digital Advertising
    • Websites
    • SEO
    • Social Media
    • Social Media Advertising
    • Newsletters
    • Marketing Materials
  • Alexander v. Cahill Decision and its Impact
  • Recent Ethics Decisions
  • Resources’

 

FACULTY

John Zaher, Esq. and Brad Swezey, Advocati Marketing

CLE CREDITS

2.5 NY Credits: 2 Ethics; 0.5 Skills; Transitional and Non-transitional; 2.5 NJ Credits: 2 Ethics; 0.5 General

 

GENERAL INFORMATION

To register: click the Register button below. The website will prompt you to log in or create an account to complete the checkout. If you are not a member, please join the membership before completing the checkout to take advantage of the member’s price. Registration closes 30 minutes before the program.

For technical and account-related issues, please get in touch with us at dradjabov@nycla.org

Webinar Link: After completing the checkout, you will receive a separate email with webinar access instructions. That email will arrive closer to the program start time. If you are still waiting to receive an access email 30 minutes before the program, please email cle@nycla.org.

Course Materials: We will email the link to download course materials 30 minutes before the program starts.

CLE Certificates (if applicable): After verifying your attendance, we will add your certificate to the “Download CLE Certificates” page, which you can access from your “My Account” page.

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